The false eye lashes market has witnessed significant growth in recent years owing to the growing inclination towards adopting aesthetic appearances. False eyelashes help accentuate one's gaze and complement makeup looks. They provide fuller, defined lashes and help frame the eyes beautifully. The market offers a wide variety of false eyelashes made of synthetic or natural materials to suit different eye shapes, occasions, and styles.
Global False Eye Lashes Market is estimated to be valued at USD 1.93 Bn in 2024 and is expected to reach USD 3.10 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.
Key Takeaways
Key players: Key players operating in the false eyelashes market are Ardell International, Inc., KISS Products, Inc., MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, L’Oreal S.A., House of Lashes, Parfums de Coeur, Ltd., Beauty Box LLP, Kosé Corporation
Key opportunities:
Rising popularity of online makeup tutorial videos and growing digital influence are creating lucrative opportunities for false eyelashes brands to expand their customer base. Furthermore, growing male interest in makeup and changing beauty norms will drive future growth.
The growing demand for aesthetic procedures and an increase in disposable incomes has fueled the demand for falsies globally, contributing significantly to the False Eye Lashes Market share beauty trends have made false lashes a style statement
Market drivers:
The main driver for the false eyelashes market is the increasing pervasiveness of social media and its impact on beauty trends. Large beauty influencers promoting false eyelashes on digital platforms have made them a mainstream fashion accessory rather than just a cosmetic product. Women are also opting for false eyelashes to complement minimal makeup looks for special occasions and parties.
PEST Analysis
Political: The government regulations regarding raw material usage and production processes are the key political factors. Countries have various regulations regarding the usage of chemicals in cosmetics.
Economic: The overall economic growth of a region determines the consumer spending on cosmetic products. Higher disposable incomes boost the false eyelash market.
Social: Younger women are adopting false eyelashes to enhance their looks. The changing fashion trends popularize different false eyelash styles. Social media also influences such beauty trends.
Technological: Manufacturers are developing advanced false eyelash designs using innovative techniques. New false eyelash adhesives improve wearability. Online retail platforms aid the easy availability of different false eyelash types.
False Eye Lashes Market Regional Analysis in terms of value owing to high spending on beauty and fashion products in the US and copyright.China and India have emerged as lucrative markets owing to the rising youth population, expanding middle class, and increasing consumer spend on personal care products.
North America presently accounts for the fastest growth in the false eyelash market. New product launches catering to varied needs and strong promotional activities by key players have boosted the market demand. Influence of Western beauty standards and Celebrity promotions also drive the false eyelash sales in North America.
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About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137)
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